LS Direct Marketing
Jeff is a third-generation furniture retailer turned direct marketing entrepreneur who has dedicated himself to helping retailers quantify their marketing spend across every channel. Owner of the multi-million dollar home furnishings’ store Suffern Fine Furniture, Jeff founded LS Direct Marketing in 1997 with just two employees and soon began printing half a billion circular inserts for newspapers annually, serving the biggest furniture retailers in the US and Canada. Noting the advent of the internet, Jeff pivoted his business and began offering direct mail, data driven design and critical performance analytics to his clients. Today, LS Direct marries the online and offline worlds of digital marketing by deploying the most advanced software –Boomerang Direct and SmartDash – to give retailers measurable web tools, data and analytics that address every customer and generate incredible lift for their thousands of clients across the country. LS Direct Marketing is a full-service print, direct mail, design, and digital agency designed to support retailers at every step of their marketing journey.