Bernardine Wu is the founder and CEO of FitForCommerce, a business which resulted from her many years of operational and strategic success in helping retailers develop digital strategies and grow omnichannel businesses. She is a frequent speaker and writer for the retail industry’s leading resources including Internet Retailer, NRF, Shop.org and Online Market World. Wu has extensive finance, technology and digital commerce experience rooted in Wall Street and a successful history working in the ecommerce industry for several leading companies.
Wu co-founded SiteAcuity, a provider of online marketing and CRM software, and Venda, Inc., an outsourced ecommerce platform provider. As president and COO, she was instrumental in Venda’s launch and growth in North America.
Prior to entering online retail, Wu was an executive-level consultant on projects tied to increasing revenues, restructuring costs and maximizing organizational efficiency at a variety of financial institutions including the New York Stock Exchange.
Before that, Wu managed the B2B ecommerce business unit at OptiMark, Inc., a provider of advanced matching engine and exchange technology. She also held senior technology and operations management positions at brokerage firms Salomon Brothers and Jefferies & Company and at Accenture.