Carl Prindle provides Blueport with strategic and product leadership as the company enables furniture retailers to compete in ecommerce, solving the unique challenges they face selling online and unlocking groundbreaking omnichannel shopping experiences.
Born and raised in Boston, Prindle left the East Coast for Stanford University, where he graduated in 1990 with a degree in Mechanical Engineering with a Product Design concentration.
While at Stanford and after graduation, Prindle led product design efforts for Fortune 100 firms, involved in projects including the design of the original Reebok Pump, the 1995 Ford Explorer, and a Dust Buster for Black and Decker. Prindle holds 10 U.S. Patents.
Seeking to capture a modicum of return for his design efforts, Prindle turned to the MIT Sloan School of Management, where he received his MBA in 1995.
After Sloan, Prindle joined McKinsey and Company where he served as consultant and engagement manager for retail, technology, and growth strategy projects.
In 1999, Prindle left McKinsey to serve as SVP of Product Development for Furniture.com, a “pure play” furniture e-commerce site. Responsible for the company’s website design, merchandising, and direct marketing efforts, Prindle drove online furniture sales to an annualized $84M in less than a year.
Prindle later led the effort to purchase the company’s name and technology, looking to apply learnings from the dot-com boom to the $100B brick and mortar furniture industry.
Today, Blueport Commerce is the leading Cloud ecommerce platform for furniture, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.
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