HOUSTON—Four retail analysts and consultants will tackle the topic of the changing role of brick-and-mortar stores in an omnichannel world at the HFN Total Home Omnichannel Summit Nov. 1-3 here.
On the panel are Cristina Fernandez, Telsey Advisory Group; David Naumann, Boston Retail Partners; Bradley Thomas, KeyBanc Capital Markets; and Janee Ries, a former retailer and independent consultant. The session will be moderated by HFN Editorial Director Warren Shoulberg.
“While retailers have certainly been shuttering underperforming outlets to find the right balance, some digital pure plays are opening physical stores,” said Maureen Azzato, chief brand officer of HFN. “The physical store is still highly important in an omnichannel world, but how the consumer interacts in the store and their expectations of stores is changing dramatically.”
Panelists will discuss how stores must evolve and better integrate with mobile and online platforms to deliver frictionless transactions and shopper interaction. The experts will discuss the recent Walmart acquisition of Jet.com, Bed, Bath & Beyond’s purchase of One Kings Lane and other likely acquisitions on the horizon. Interesting alliances such as the one between Casper and West Elm will also be explored.