Pier 1 Imports’ Stacey Renfro to speak about how to enhance the consumer’s omnichannel experience
NEW YORK – Retail strategy and financial performance expert Antony Karabus, CEO of HRC Advisory, will give the opening keynote presentation at HFN’s Total Home OmnichannelSummit Nov. 1-3.
Antony Karabus, HRC Advisory
Stacey Renfro, Pier 1 Imports
“This is an incredibly complex time for brick and mortar retailers who have been spending millions on enabling e-commerce and omni-channel capabilities in order to keep pace with the pure play retailers such as Amazon, Wayfair and others,” Karabus said. “This has sharply increased retailers’ operating expenses, in particular for major expense lines such as digital marketing, technology spend, supply chain and e-commerce fulfillment. At the same time, it increasingly is becoming clear that the vast majority of the e-commerce sales are coming at the expense of brick and mortar sales , representing channel shifts for the most part. This is putting extreme pressure on traditional retailer’s operating earnings at a time when the consumer is increasingly stressed and not spending much more money.”
In another session titled, “Bold Steps Home Retailers are Taking to Enhance the Customer’s Omnichannel Experience,” Stacey Renfro, senior vice president of e-commerce for Pier 1 Imports, will share how the lifestyle home retailer has recast its omnichannel strategy to make the consumer shopping experience seamless across its multiple sales and marketing channels—from the store to online, mobile and social platforms.
“We’re using multiple strategic and technology tools to help us determine where to invest in order to maximize our investments and target customer traffic for conversion,” said Renfro, a seasoned retail executive with more than 25 years of experience. Prior to joining Pier 1 Imports in 2013, Renfro worked for J.C. Penney, HSN, Old Navy, Sears and OshKosh B’Gosh.
“We are thrilled to have Antony and Stacey leading off our conference agenda, sharing their deep knowledge and expertise with the total home industry,” said Maureen Azzato, chief brand officer of HFN. “They are among the many speakers we will have who will help the home industry seize on the digital retail opportunity, helping to accelerate its evolution from multichannel retailing to seamless omnichannel success.”
Karabus launched Karabus Management as a retail consulting firm in 1990. In 2008, he sold the firm to a global accounting and consulting firm where he served as the leader of that firm’s retail practice through 2011. A year later, Karabus and Farla Efros, president, formed HRC Advisory, based in Northbrook, Ill., with the majority of his former senior Karabus Management colleagues. To stay ahead of a rapidly changing retail environment, Karabus conducts proprietary research studies with retail CFOs and CEOs to determine key priorities to assist them deliver continued value creation.
HFN’s Total Home Omnichannel Summit—with charter sponsors including Furniture of America, Blueport Commerce and Amber Engine—will gather three critical constituents for omnichannel success: home retailers, home manufacturers and suppliers, and third-party service providers, including technology, logistics and supply chain companies; retail strategy consultants; and financial services and research companies.