Retailers Join HFN Omnichannel Summit Advisory Board

[logos]pier onenordstrommacysHSNboscovs[/logos]Charter sponsors include Furniture of America, Blueport Commerce and AmberEngine

NEW YORK – Executives from seven retail companies—including Pier 1 Imports, Nordstrom Rack|Haute Look, Macy’s, HSN and Boscov’s—and two retail consultants have joined HFN’s Total Home Omnichannel Summit Retail Advisory Board.

The advisory board is helping HFN develop the most relevant content for the conference, which will take place Nov. 1-3 at the Whitehall Hotel in Houston.

HFN’s Total Home Omnichannel Summit is to help the home industry seize on the digital retail opportunity—which is estimated to grow 20 percent in compounded annual sales for the next five years—and accelerate the home industry’s movement from multichannel to true omnichannel retailing.

The following are esteemed members of the advisory board:
Cathy David, EVP Merchandising, Pier 1 Imports
Kecia Hielscher, VP/EMM Home,Nordstrom Rack/Haute Look
Samuel Archibald, Omni DMM, Macy’s Inc.
Huck “Chris” Nicola, SVP Home & Household, HSN
Richard Coleman, VP/DMM Home, Boscov’s Department Stores
Andrew Koenig, Owner & CEO, City Furniture
Chad Scheinerman, CEO, Today’s Patio
Helaine Suval, Suval Consultants
Janee Ries, Retail Consultant

“We are so fortunate and grateful for the insights and experience these retail executives and consultants are offering us,” said Maureen Azzato, chief brand officer of HFN. “They have been so instrumental in helping us create a compelling agenda to support home retailers’ and manufacturers’ omnichannel strategies and execution.

“We are also thrilled to have three charter sponsors already confirmed, including Furniture of America, Blueport Commerce and Amber Engine,” Azzato said. “There are so many exciting and strategic opportunities for further industry participation.”

HFN’s Total Home Omnichannel Summit will gather three critical constituents for omnichannel success: home retailers, home manufacturers and suppliers, and third-party service providers, including technology, logistics and supply chain companies; retail strategy consultants; and financial services and research companies.

The summit will arm the industry with actionable information to seize its share of the burgeoning total home digital market and will also support the industry’s necessary shift from today’s siloed multichannel platforms to a 360-degree blueprint for omnichannel success, Azzato said.

“We will deliver meaningful benchmarks, insights and best practices to help retailers and manufacturers ramp up their omnichannel playbook,” she said, adding that the summit programs will feature a balanced mix of keynotes, panel discussions, retail case study presentations, and new products and services information relevant to omnichannel success across total home categories, from housewares and tabletop to furniture, rugs, textiles and home décor.

Click here to register for HFN’s Total Home Omnichannel Summit, or for more information contact Heather Thompson, senior conferences and events manager at 336-605-1061 or

For sponsorship information contact Scott Franz at 937-931-4461 or; or Kara Dunlay at 336-605-1022 or

-Maureen Azzato

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